To identify business and distinguish it from other competitors we need branding. Branding is important because not only is it what makes a memorable impression on consumers but it allows the business customers and clients to know what to expect from this business.
Why branding design?
Brand purpose outlines “why” the business exists. The business brand purpose is the meaning behind its existence, an idealistic view of what a business wants to become to its audience, Brand values explain the ethics and behaviors the business will use to get to its destination.
How to start your branding design process?
– Determine your brand’s target audience.
– Establish a brand mission statement.
– Research brands within your industry.
– Outline the key qualities and benefits your brand offers.
– Create a brand logo and tagline.
Putting a strategy to deliver the brand
– Agree with the business owners how many suggestions for the logo.
– Agree with the business owners on their needs for printing materials after choosing one of the logos such as a business card for employees, posters for products, brochures for services, letters design, envelops and company profile.
– Agree with the business owners on the time frame for the deliverables.
– Agree with the business owners on the payments schedule.
Prepare for printing and contact printing service
All the branding materials we mention before need to be ready for printing, from the resolution to papers sizes and coloring system, such as the printer uses CMYK colors which stands for Cyan, Magenta, Yellow, and Black. All printers need this coloring system to get accurate printed color.
After preparing all that, there are 3 types of spaces the printing service care about which are:
The print margins are a printer-specific setting. They indicate the maximum
print area your printer allows. They should be set once and changed only
when you change printers.
A bleed area is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper.
A slug area is a name used to describe the area outside the printing area and bleed area of a document that contains the registration mark and other printing instructions for the printer.
What is the benefit of Creating presentation mock-ups for your branding design?
1. Allows you to troubleshoot:
This is before you present final files to your clients. It’s common to become so immersed in your design that you lose sight of its functionality in a real-world setting. Plugging your designs into mock-ups can help you troubleshoot issues with your designs. You might realize when using a billboard mock-up that a line of text is proportionally off. Or the logo you designed doesn’t translate well to grey-scale.
The use of a mock-up can help gain a proper perspective on your designs.
2. Helps clients visualize designs:
I often forget that the people I work with aren’t always as visually-driven as I am. I can explain an idea for a design and perfectly see it form in my mind, but that doesn’t mean they’re seeing it the same way. Using a mock-up is ideal for allowing the client to see your designs functioning without actually physically producing anything. And if you have a client that insists on pursuing a certain path that won’t work, a mock-up is great to show them why it wouldn’t make sense or isn’t plausible.
3. Increases professionalism:
Like stated in the previous point, not everyone can look at a design and visualize it in action. Using mock-ups in your portfolio and your website allows your work to shine and show people what you’re truly capable of. Mock-ups let you expand projects without the expense, such as showcasing an entire ad campaign without ever paying a cent for prints and billboards. Using mock-ups to flesh out your work increases your value and your quality.
4. Gives the opportunity to up-sell:
Mock-ups are fantastic for showing clients where you can take a project. If you’ve designed a logo, spend a little extra time to create a business card design and mock it up. Then pitch an expanded project scope to a client. Seeing your designs in action is an easier sell than asking your clients to imagine what you can do. I suggest doing this for additional designs that would take minimal time, in case they opt not to expand the project.
Whether you do digital or print design, there are mock-ups available for whatever you need and are a fantastic addition to your creative process. To find some, you can check out a specific Google search for whatever your mock-up needs are!